Persuasion

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Across
  1. 2. Preying upon people's fear for their safety
  2. 5. Use strong feelings, not facts, to persuade
  3. 9. Reasons and evidence used to prove a claim
  4. 12. Use words with strongly positive or negative associations
  5. 14. Writer's position on a problem or an issue
Down
  1. 1. Bringing to mind unpleasant images, feelings, or experiences
  2. 3. Using flattery to win people over
  3. 4. Calling up favorable images, feelings, or experiences
  4. 6. Link idea or product to something positive
  5. 7. Connect product or cause with a positive image or idea
  6. 8. Tapping into people's desire to belong
  7. 10. Tapping into people's compassion for others
  8. 11. Using celebrities or satisfied customers
  9. 13. Claim supported by reasons and evidence