Persuasive Appeals

2. that people’s safety, security or freedom is at risk,
6. Uses the opinion of an expert or authority figure to impress an audience and prove a point.
7. Relates to people’s concern about their financial well-being.
9. The reader is made to feel that they are not smart if they do not agree.
11. Suggests that we will be behind the times if we do not agree or take action
12. Using the desire of people to belong to a group in order to persuade them to agree.

1. Suggesting that something will threaten the traditional family structure.
3. Suggesting that something is unfair or unjust.
4. Places a high value on the past and one’s heritage.
5. Suggests that the individual reader will be personally affected
8. Draws on national pride and people’s loyalty to their country.
10. Plays on the reader’s sense of humanity to make them feel particularly sympathetic to an individual or group.