Persuasive technique

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Across
  1. 2. to criticise
  2. 4. logic
  3. 5. emotion
  4. 7. personal stories
  5. 8. again and again and again
  6. 9. sarcasm, word play, puns
  7. 12. professional research
  8. 13. adds credibility to an argument\
Down
  1. 1. make the audience worried
  2. 3. non standard english
  3. 6. a question that doesn't need an answer
  4. 10. rule of
  5. 11. character