Persuasive Techniques

2. the occurrence of the same letter or sound at the beginning of a sentence or connected words.
6. a way of persuading an audience that evokes emotional responses. Some include, justice, fear, patriotism, human rights, hip-pocket nerve (money) and fairness.
7. the specific group in which the author is speaking to. An example might be teenage students or male English teachers (Mr Chris).
9. Involves all members of an audience; using words like we, us and ours.
10. word choices that evoke emotional responses in the reader and is used to persuade a reader to accept an author’s point of view.
12. questions used to prompt thinking or prove a point but shouldn't be answered
15. the attitude in the words of the author. An example is a serious or humoured.
16. comparing one thing to another thing. For example, 'the classroom was a zoo'.
17. an overused phrase that loses its meaning.
18. the structure of the persuasive piece. This could be a letter, a speech, an article, an image, advertisements, a news report and more.

1. comments or scientific views by a group of designated experts based on a review of scientific evidence and/or expert opinion.
3. the opinion that the writer is trying to convey.
4. is an exaggeration
5. when a word or phrase occurs over and over.
6. a forceful persuasive technique that aims to belittle or embarrass or just plain insult an opponent.
8. when a writer tries to get the audience to picture something specific. Involves descriptive language.
11. a short, amusing story about a first person encounter or incident.
13. an emotional meaning associated with another word; for example, a shoe is 'cheap.'
14. the use of statistics, research findings and anecdotes to ensure the argument is more logical or reliable.