persuasive techniques

3. A question that doesn’t need answering because the answer is made obvious.
7. Provides the audience with a vivid image that can help them think about an issue in a particular way.
8. Logically constructed arguments supported by a series of well-ordered ideas and evidence.
10. The use of words beginning with the same letter or sound to help create memorable phrases.
12. of speech which creates a comparison between two different objects, actions or things by describing one thing as another. Cannot be literally true.
13. Give further information to a verb. Can be used to describe actions in a particular way.
16. A joke that relies on the different meanings of a word or words that sound similar.
17. An idea or feeling which a word invokes for a person in addition to its literal or primary meaning.
18. Exaggerated statements or claims that are not meant to be taken seriously.
20. Any statement that draws a conclusion from specific examples.
21. Writers often use words to describe and characterise something in a particular way. Adjectives can convey to readers a sense of place or person.
23. Subtle or obvious attacks and criticism on those where the writer disagrees. Have a critical tone.
24. Phrase used to describe any words that have an emotional effect on an audience.

1. Everyday language that is informal, to make writers seem down-to-earth, practical and realistic, including cliches.
2. The use of language that is strongly negative and often shows anger about something, mocks an opposing point of view or conveys contempt.
4. Statistics and data is used to persuade and forms the basis of the argument is more convincing, logical and rational.
5. A comparison between two things which often uses the words ‘like’ or ‘as’.
6. Language that includes the reader, such as ‘we’, ‘us’ and ‘our’ that builds connection for the reader.
9. Subjective writing, taking a particular view on an issue. Use of ‘I’ by the author.
11. Quoting or referring to experts who agree or correspond with the writer’s point of view.
13. A comparison between two things to illustrate a point to simplify complex issues.
14. A mild phrase used instead of another word that might be too harsh; to soften the impact of an idea or suggestion.
15. A short, personal story which is often used to illustrate a point and simplify complex issues.
19. Repeated words or phrases to emphasise particular ideas or create a sense of urgency.
22. A phrase or opinion that is overused and gives the impression of lacking original thought.