Persuasive Techniques

3. when an idea is presented as fact without full explanation or evidence; it is used to assert authority and make claims sound factual.
4. statements which are voiced as questions but are not expected to be answered; they are used to imply certain answers and draw audiences to certain conclusions.
7. when a speaker/writer addresses an opposing view or speaker and attacks their argument or character.
8. groups of 3 adjectives or phrases are used to make ideas memorable.
10. the ideas or feelings that a certain word invokes and is used to create certain emotional responses in an audience.
14. descriptive words used to add emphasis and to create an emotional response.
15. the repetition of a word or sequence of words in successive sentences, clauses, or lines.
16. facts or information that indicate whether a view is true or valid and is used to give weight to an argument or belief.
17. the representation of something as greater than is actually the case and is used to grab the attention of the audience and emphasize certain points.
19. the repetition of initial consonant sounds in order to emphasize certain words and make them more memorable.
20. the power of the mind to think and form judgments logically; it is used to appeal to the rationality of an audience.

1. short personal stories used to connect with the audience and add evidence or credibility to an argument.
2. used to create imagery and express things non-literally; it can help to make an idea more emotive, vivid and convincing.
5. words charged with an underlying meaning or implication and are used to produce emotion in an audience.
6. the establishment of authority and reliability, and is used gain the confidence and trust of the audience.
9. feelings accentuated by experiencing love hate, fear etc. An appeal to emotion is used to engage with an audience and create an emotional response.
11. the reoccurrence of certain words or phrases and it is used to emphasize certain ideas, and make them more memorable.
12. the presentation of only one side of an issue or viewpoint and is used to subjectively influence an audience.
13. the inference that a claim is true for most people or a majority and is used to speak to prevailing beliefs or prejudices of an audience.
18. special words or expressions used by a profession or certain group; it is used to signal expertise and establish credibility.