Persuasive techniques

2. Hominem Attack, An ad hominem attack criticises the person making the argument instead of the argument itself.
4. An allusion is a brief reference to a well-known person, story, event, or text to support an idea.
7. establishes credibility and authority
8. to Fear and Insecurity, This appeal persuades by creating worry or fear about what might happen if action is not taken.
10. An attack is when language is used to strongly criticise or blame a person, group, or idea.
11. to Justice, An appeal to justice persuades by arguing that something is fair, right, or morally correct.
12. A rebuttal is when you respond to an opposing argument and explain why it is wrong or weak.
13. to the Hip Pocket, This appeal tries to persuade by focusing on money, costs, or savings.
14. Hyperbole is deliberate exaggeration used to emphasise a point or create a strong reaction.
15. Man Argument, A straw man argument twists or oversimplifies someone else’s argument to make it easier to attack.
16. appeals to emotions and values

1. to Arms, A call to arms encourages people to take action or get involved in a cause.
3. An anecdote is a short personal story used to make an argument more relatable or convincing.
4. to Loyalty and Patriotism, This appeal persuades by encouraging pride, loyalty, or duty to a country or group.
5. Generalisations make broad statements about a group or situation without considering exceptions.
6. appeals to logic, facts, and reason
8. An analogy explains an idea by comparing it to something else that is familiar or easy to understand.
9. A fallacy is a mistake in reasoning where an argument sounds convincing but is not logical or true.