Persuasive Techniques

1. Using advice from professionals or experts to make a product seem trustworthy.
3. Using three words or phrases together because they sound stronger and are easier to remember.
5. The group of people an advertisement is aimed at.
7. An exaggeration used to make something sound better, bigger or more exciting.
9. Suggesting that everyone else is doing something so you should do it too
12. Repeating important words or phrases so they stick in the audience's mind.
13. Using a famous person to promote a product.

2. Commands or instructions that tell the audience what to do.
4. A question that does not need an answer because the answer is obvious.
6. Language that uses words like "we", "our" and "us" to make the audience feel included.
8. A play on words where a word or phrase has more than one meaning.
10. Speaking directly to the audience using words like "you" and "your".
11. A statement that tells the audience exactly what to do next, such as "Buy now!" or "Join today!"