Persuasive Techniques Vocab

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Across
  1. 3. appeals to credibility/character (celebrity endorsement)
  2. 5. appeals to your emotions
  3. 7. clever
  4. 8. contradict ; pose an argument against
  5. 9. characteristics/qualities of a person/thing
Down
  1. 1. people telling how great a product is and how it changed their lives
  2. 2. partnership between groups with common goals
  3. 4. complicated ; having many steps or parts
  4. 6. appeals to logic or reason
  5. 8. believable ; having evidence to support the truth of