persuasive tummy yummy tech meow

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Across
  1. 8. asking the audience
  2. 10. appeals to money
  3. 12. connecting to younger audiences
Down
  1. 1. wording that evokes strong emotions
  2. 2. using inclusive terms
  3. 3. verified measurements by professionals
  4. 4. making a point again and again
  5. 5. an experts belief on a matter
  6. 6. evoke laughter
  7. 7. exaggeration
  8. 9. cockroaches
  9. 11. beating someone up through words