Persuasive Writing Terms & Techniques

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Across
  1. 2. The art of swaying others’ feelings, beliefs, or actions
  2. 4. The reasons and evidence that back up the claim
  3. 8. Arguments made to disprove an opposing viewpoint.
  4. 9. The writer’s position on a issue or problem
  5. 11. Relying on the backing of a celebrity, an expert, or a satisfied customer to be convincing
  6. 12. A claim supported by reasons and evidence
  7. 13. Uses words with strongly positive or negative connotations to stir people’s emotions
Down
  1. 1. An appeal to emotion, often uses story telling to create an emotional connection with the audience
  2. 3. The repeated use of the same word or phrase usually for emphasis
  3. 5. A general idea that most readers would agree is true. Often forms the basis of a successful claim
  4. 6. This appeal taps into people’s desire to belong
  5. 7. An appeal to ethics, often focused on a trustworthy, reliable expert
  6. 10. An appeal to logic which uses facts, statistics, and evidence to make a well constructed argument