pg.2-23 Vocab.

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Across
  1. 3. a particular group of consumers at which a product or service is aimed
  2. 6. a study undertaken by an organization to identify its internal strengths and weaknesses, as well as its external opportunities and threats.
  3. 7. the portion of a market controlled by a particular company or product.
  4. 12. Organizational markets are divided into four components: industrial market,reseller market, government market and institutional market.
  5. 14. a business document written for the purpose of describing the current market position of a business and its marketing strategy for the period covered by the marketing plan.
  6. 18. a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers
  7. 19. the action or business of promoting and selling products or services, including market research and advertising.
  8. 20. the effect that a market participant has when it buys or sells an asset.
  9. 21. the amount of money expected, required, or given in payment for something.
  10. 22. The process by which a producer or supplier directs marketing activity by involving and motivating parties comprising its channel of distribution.
  11. 24. a particular position or point in space.
  12. 26. creating and selling products, goods and services to individual buyers, as opposed to trying to appeal to businesses.
  13. 28. the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.
  14. 30. A description of a customer or set of customers that includes demographic, geographic, and psychographic characteristics, as well as buying patterns, creditworthiness, and purchase history.
Down
  1. 1. the action of helping or doing work for someone.
  2. 2. system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis.
  3. 4. a demand for a particular commodity or service.
  4. 5. exchanging a service/product for money.
  5. 8. new and improved products,lower prices and economic utility
  6. 9. the action of one object coming forcibly into contact with another.
  7. 10. a customer-focused approach to delivering information technology.
  8. 11. merchandise or possessions.
  9. 13. the action of raising someone to a higher position or rank or the fact of being so raised.
  10. 15. the state of being useful, profitable, or beneficial.
  11. 16. making a product ready for consumption by converting it to a form that is more beneficial to consumers than the raw materials used to make it.
  12. 17. the process of dividing an entire market up into different customer segments.
  13. 23. a combination of factors that can be controlled by a company to influence consumers to purchase its products.
  14. 25. decide the amount required as payment for (something offered for sale).
  15. 27. an advantage or profit gained from something.
  16. 29. an article or substance that is manufactured or refined for sale.