Design Terms

2. Indicates the page number and content; sometimes features a small photo to add reader interest.
4. These fonts tend to be thought of as classic and traditional and have "feet." They are usually seen in books.
6. Horizontal band of spacing used to unify a spread.
7. a visual image such as a chart or diagram used to represent information or data
8. Large, catchy and enhanced with color; makes a verbal connection to the dominant photo.
9. Fonts that do not have “feet,” are modern, and usually very readable in design.
11. This principle of design emphasizes the difference between two or more elements.
13. This principle of design seeks to establish
15. a unit of measurement in graphic design that equals 1/6 of an inch.

1. Noticeably larger than the other photos; a this should be two to three times larger than other page elements.
3. are related, while items spaced further away imply difference.
5. between page elements. Items in close
10. This design principle establishes order and organization within a spread, creating connection and uniformity.
12. This design principle unifies designs by repeating various page elements: colors, shapes, modules, text and text treatments.
14. this establishes boundaries for the content.