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Across
  1. 5. A rough working model built to test an idea before full development
  2. 6. A group of users sharing a common start point, used to study behaviour over time
  3. 7. A non-obvious truth about user behaviour discovered through research or data
Down
  1. 1. A self-reinforcing growth loop where each turn makes the next one easier
  2. 2. The rate at which users start actively using a new feature or product
  3. 3. A prioritisation framework sorting features into Must Have, Should Have, Could Have, Won't Have
  4. 4. The single metric that best captures the core value your product delivers