PMA mini crossword

123456
Across
  1. 3. The set of activities to position and promote a product (abbr.)
  2. 4. A/B is one of these
  3. 6. A promise communicated to customers (2 words)
Down
  1. 1. Buyer group defined by needs and behaviors
  2. 2. A metric often tracked in product launches (abbr.)
  3. 5. A roadmap aligning marketing with company objectives