Predictive analytics

1234567891011121314151617181920
Across
  1. 1. Adjusting strategies to improve marketing performance.
  2. 5. Loop Process where results are used to improve future actions.
  3. 6. A statistical method for identifying relationships between variables.
  4. 7. A visual interface showing key marketing indicators.
  5. 9. Cleaning Removing errors or missing information from a dataset.
  6. 12. Mining Extracting useful patterns and insights from large datasets.
  7. 15. Insight Deep understanding of customer motivations and needs.
  8. 16. Learning Algorithms that automatically learn from data patterns.
  9. 17. Model A model used to anticipate customer behavior or outcomes.
  10. 18. Grouping similar data points into categories.
  11. 19. When a potential customer takes the desired marketing action.
  12. 20. A measurable indicator that tracks marketing performance.
Down
  1. 2. The systematic analysis of marketing data to guide decisions.
  2. 3. Dividing customers into groups with similar characteristics.
  3. 4. Tailoring content or offers to individual customers.
  4. 8. Using software to execute marketing actions automatically.
  5. 10. Data Information about how users act online.
  6. 11. A coordinated set of marketing actions for a goal.
  7. 13. Predicting future trends based on historical data.
  8. 14. Building a mathematical model to explain or predict behavior.