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3. Individual pieces of content, such as text updates, photos, videos, or links, shared by users or businesses on social media platforms to communicate with their audience, build relationships, and promote their offerings.
7. A higher-tier service or product with additional benefits
8. Encouraging customers to purchase a higher-end version of a product
12. A specific group of people you want to reach with your product, service, or marketing message
13. A unique visual symbol or design that identifies and represents a business or brand, making it easily recognizable to consumers.

1. the overseeing of the entire process of creating and delivering a product or service, from raw materials to the final customer, ensuring efficiency and cost-effectiveness.
2. An individual who has built a significant audience and credibility on social media or other online platforms, allowing them to impact the opinions and purchasing decisions of their followers.
4. The unique value a product or service provides to customers
5. The unique identity and overall perception of a business, product, or service in the minds of consumers, encompassing its name, logo, design, reputation, and the emotions it evokes.
6. Creating unique features that set a product apart from the competition
9. Other businesses that offer similar products or services to the same target audience, vying for the same customers and their spending.
10. A calculation used to determine the point at which total revenue equals total costs, indicating the sales volume needed for a business to neither make a profit nor incur a loss.
11. Various tools, channels, and technologies businesses use to connect with their target audience, promote their products or services, and ultimately achieve their marketing goals