Pricing Crossword (D)

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Across
  1. 2. This type of pricing strategy takes advantage of the fact that people tend to round down when they see prices that end in .99.
  2. 4. Involves setting prices at a low level in order to attract customers and gain market share.(All one word)
  3. 6. Draws attention to the product and can be used as a hook to bring in customers who will potentially purchase other items.
  4. 7. Involves setting prices at the highest level that customers are willing to pay and then lowering the price gradually as competitors come in.
Down
  1. 1. The pursuit of finding the optimum price for a product. (All one word)
  2. 2. Involves setting prices at a higher level in order to reflect the perceived value of the product or service
  3. 3. Takes into account the prices that other companies are charging for similar products or services.
  4. 5. Involves setting prices based on the expected return on investment for the customer.