Pricing Strategies

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Across
  1. 2. When the total costs and revenues are equal
  2. 5. the path a product takes without the help of intermediaries between the producer and the consumer
  3. 6. Aims to maximize customer quantity by setting low prices
  4. 8. an individual or organization that brings buyers and sellers together for a fee
  5. 12. the amount of money a business charges for a product or service
  6. 15. when there is a reduction in price based on cash, quantity, trade, and seasonal factors
  7. 16. the path a product takes using intermediaries between the producer and the consumer
  8. 17. Sets prices at the highest value customer will pay with the goal of maximizing revenue
  9. 19. the amount added to the cost of the product to determine the selling price
  10. 23. a traditional business serving customers in a physical building as opposed to online
  11. 25. people or services in the middle of a transaction
  12. 26. serve customers without requiring a physical location
Down
  1. 1. This is a metric that Marketers use to calculate the outcome of a specific marketing investment or a specific marketing campaign
  2. 3. a type of shopping available to consumers with computers and access to the Internet
  3. 4. Businesses that set prices below competition are using
  4. 7. Businesses that set prices at similar pricing with competition are using
  5. 9. prices heavily impacted by your competition
  6. 10. a marketing tactic designed to generate an emotional response from the customer
  7. 11. adjust prices within product lines to support the overall success of another product
  8. 13. when a large supply of a product exists and the demand is low
  9. 14. a distribution channel intermediary that sells products mainly to customers
  10. 18. a reseller who buys goods, stores them, and then sells them in smaller quantities to retailers or other organizations
  11. 20. the locations and methods used to make products available to customers
  12. 21. when there is a small, limited quantity of a product (real or perceived) but a very large demand
  13. 22. the path that is taken by a user on an application or website in order to complete a specific task.
  14. 24. is in between a brick and mortar and a virtual enterprise – it offers goods and services in a traditional storefront and through ecommerce