Pricing

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Across
  1. 2. Adding overheads and profit margin to the direct cost per unit of a product
  2. 3. Illegal strategy intended to force other competitors out of the market
  3. 7. Competitor prices are the main influence on the price set.
  4. 9. Income
  5. 10. The percentage owned by a company in a market.
  6. 11. Pricing strategy based on the theory that certain prices have a psychological impact ($0.99)
  7. 13. Setting a price for a product or service using the prevailing market price as a basis
Down
  1. 1. The price of goods and services based on the cost of making and selling them
  2. 3. Setting the price low with the goals of attracting customers and gaining market share
  3. 4. Prices are determined by what a firm believes customers will be prepared to pay
  4. 5. Setting a high price before other competitors come into the market
  5. 6. Setting the price of a product to equal the extra cost of producing an extra unit of output
  6. 8. Reducing the price of a product for a short period of time so as to attract customers
  7. 12. Product sold at a low price to stimulate other profitable sales.