Principles and Elements of Graphic Design

3. The distribution of visual weight in a work of art; can be can be either symmetrical or asymmetrical.
6. Is measured by hue, saturation, and value. It is used to generate emotions, define importance, create visual interest and more.
8. The characteristic visual and tactile quality of the surface of a work; the surface quality, both simulated and actual, of artwork.
10. A two-dimensional object, length and width, and can be geometric or freeform (organic).
11. The suggestion of motion in a work of art, either by represented gesture in figurative painting or sculpture or by the relationship of structural elements in a design or composition.
13. A combination of elements or shapes repeated in a recurring and regular arrangement.
14. The area around or between elements in a design. It can be used to separate or group information. Also known as white space, negative space or background.

1. A continuous form of connection between two points or moving dot.
2. The degree of lightness or darkness in a color; the relation of light and shade in a painting, drawing, or the like.
4. Differences in values, colors, textures, shapes, and other elements used to intensify each element's properties and produce a more dynamic expressiveness.
5. A three-dimensional quality or volume, as of a represented object or anatomical part.
7. A combination of elements repeated, but with variations.
9. When all the elements in a work look as though they belong together.
12. Importance placed on something in a work of art; used by artists to create dominance and focus in their work.