Principles of Business and Marketing Vocab

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Across
  1. 3. core activities that businesses use to connect with customers and create value
  2. 6. goods and services a business produces to satisfy customers wants or needs
  3. 8. percentage of the total revenue or sales in a market that a company's business makes up
  4. 11. set of tools that a company uses to pursue its marketing objectives in the target market
  5. 12. formulated thought or opinion
Down
  1. 1. branch of knowledge concerned with the production, consumption, and transfer of wealth
  2. 2. aspects of making, selling, and providing products in exchange for money
  3. 3. process of gathering, analyzing, and interpreting information about a market
  4. 4. tangible item that is produced and sold to consumers
  5. 5. particular group of consumers at which a product or service is aimed
  6. 7. business philosophy that emphasizes understanding and satisfying customer needs and wants as the key to achieving organizational goals
  7. 9. is the performance of a particular task in exchange for money
  8. 10. process or technique of promoting, selling, and distributing a product or service