Principles of Business Ch. 10

Across

2. a method of marketing research which presents two carefully controlled alternatives to subjects in order to determine which has better results.
4. activities and materials designed to reinforce a company's brand and image.
6. the reasons consumers decide what products and services to purchase.
9. a person or organization that is being communicated to by another person or organization.
11. the availability of a service to match the demand for that service at a specific time.
14. direct, individualized communication with prospective customers to assess their needs and assist them in satisfying those needs.
15. non-paid promotional communication presented by the media rather than by the business or organization that is being promoted.
17. finding solutions to problems through carefully designed studies involving customers.
24. an ongoing program of non-paid and paid communications intended to favorably influence public opinion about an organization.
27. characterized by the differences in the type and quality of service provided.
29. designing, developing, maintaining, improving, and acquiring products and services that meet consumer needs.
30. money customer must pay for a product or service.
32. of distribution a channel in which products move from the producer to the consumer through one or more other businesses.
35. setting and communicating the value of products and services.
36. studies carried out to gather new information specifically directed at a current problem.
39. the locations and methods used to make a product or service available to the target market.
40. everything a business offers to satisfy a customer's needs.
41. the amount of money available to the business after all costs and expenses have been paid.
43. the specific sequence of steps consumers follow to make a purchase.
47. a marketing research study that gathers the ideas, experiences, and opinions from a small number of consumers who take part in a group discussion.
48. a response to the sender from the receiver.
51. reasons consumers decide what products and services to purchase based on feelings, beliefs, and attitudes.
52. something that is consumed at the same time it is produced.
53. obtaining the necessary funds needed for operations, and providing financial assistance to customers.
55. a channel in which products move from the producer straight to the consumer with no other organizations participating.
56. a reduction from the original selling price.
57. communication to many people at the same time with a common message.
59. the route a product follows and the businesses involved in moving a product from the producer to the final consumer.
61. visual signals used to communicate information in a retail setting.
62. the difference between the selling price and the product costs.
63. persons, companies, and organizations that buy products for the operation of a business.
65. a person or organization that has information to communicate to another person or organization.
66. a specific group of customers that have similar wants and needs.
67. a marketing research study that collects information by recording the actions of consumers rather than asking them questions.
68. interpreting information for understanding.

Down

1. persons who buy products and services mostly for their own use.
3. the exchange of information so there is common understanding by all participants.
5. communication directly with each customer using information tailored to that person.
7. the price paid by the customer for the product.
8. a device used by retailers to exhibit a product at the point of sale.
10. the blending of four marketing elements? products, distribution, price, and promotion.
12. a unique identification for a company's products.
13. a set of promotional activities designed to obtain sales in the retail setting.
16. a company's plan that identifies how it will use marketing to achieve its goals.
18. communicating directly with potential customers to determine and satisfy their needs.
19. ownership of goods.
20. additions and improvements to the basic product.
21. the simplest form of a product. It is not unique and is usually available from several companies.
22. protection and security for the product before it is used.
23. any paid form of communication through mass media directed at identified consumers to provide information and influence their actions.
25. intermediaries between manufacturers and retailers.
26. choices of product features.
28. obtaining, managing, and using market information to improve business decision- making.
31. all of the expenses of operating the business that are associated with the product.
33. the final business organization in an indirect channel of distribution for consumer products.
34. any form of communication used to inform, persuade, or remind
37. analyzing existing information gathered for another purpose but used to solve a current problem.
38. costs to the manufacturer of producing the product or the price paid by other businesses to buy the product.
42. The activity for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
44. preparing the information to be communicated.
45. something that has no physical form.
46. buying-motives reasons consumers decide what products and services to purchase based on facts and logic.
49. an approach that considers the needs of customers when developing a marketing mix.
50. the way the information being communicated from a sender is being transmitted to the receiver.
54. businesses that take part in a channel of distribution.
58. activities provided for the satisfaction of others that are consumed at the same time they are produced.
60. a marketing research study that gathers information from people using a carefully planned set of questions.
64. the amount added to the cost of a product to set the selling price.