Principles of Marketing-

5. the match between customer expectation of the product and the product's actual performance.
7. the art and science of choosing target markets and building profitable relationships with them.
8. the right combination of product quality and service at a fair price.

1. a channel that stretches from raw materials to components to final products to final buyers.
2. a growth strategy through starting up or acquiring businesses outside the company’s current products and markets.
3. consists of institutions and other forces that affect a society’s basic values, perceptions, and behaviors
4. the total combined customer lifetime values of all of the company’s customers
6. the study of human populations- size, density, location, age, gender, race, occupation, and other statistics