Principles of Marketing' Exam

123456
Across
  1. 4. a set of advertising, digital, public relations, street marketing
  2. 6. The extent to which a product’s perceived performance matches a buyer’s expectations.
Down
  1. 1. differentiating the market offering to create superior customer value and differenciated brand's image
  2. 2. The set of all actual and potential buyers of a product or service
  3. 3. four marketing politics blended
  4. 5. States of felt deprivation