Principles of Marketing

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Across
  1. 4. all individuals and householders that buy or acquire goods and services for personal consumption
  2. 7. economic factors that affect consumers purchasing power and sending patterns
  3. 10. The buying behavior of final consumer individuals householder
  4. 11. A statement of the organization's purpose-what it wants to accomplish in the large enviornment
  5. 12. A good, service, or idea that is perceived by some potential customers as new
  6. 14. An overall evaluation of the company's strengths,weaknesses opportunities and threats
  7. 15. Human wants that are backed by buying power
  8. 17. Firms that help the company to promote,sell and distributes its goods to final buyers
  9. 18. States of left deprivation
  10. 19. The collection of business and products that make up the company
  11. 20. The total combined customer life time values of all the company's customers
Down
  1. 1. natural resources that are needed as inputs by marketers that are affected by marketing activities
  2. 2. any group that has an actual or potential interest in or impact on an organizations ability to achieve its objectives
  3. 3. The mistake of paying more attention to the specific product a company offers than the benefits
  4. 5. developing strategies and practices that create a word economy that the plant can support indefinitely
  5. 6. The act of obtaining a desired object from someone by offering something in return
  6. 8. Buyer discomfort caused by post purchase conflict.
  7. 9. fresh understandings
  8. 13. company growth by offering modified or new products to current market segments
  9. 16. Actually differentiating the market offering to create customer value