PRINCIPLES OF MARKETING

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Across
  1. 4. Research involving sending observers to watch and interact with consumers in their 'natural environment'
  2. 5. A state of self deprivation
  3. 8. This identifies the firms' objective
  4. 11. The firm obtains low growth and low share
  5. 12. The firm obtains high growth and hight share
  6. 13. A descriptive thought that someone holds about something
  7. 14. Any person that purchases a product or service
  8. 16. Research that involves gathering data by observing relavant people, actions and situations.
  9. 17. all individuals that buy goods for final consumption
  10. 18. Forms of 'needs' when influenced by external factors
Down
  1. 1. The ability to purchase
  2. 2. Actors close to the company that affects its ability to serve its customers
  3. 3. New findings or original data
  4. 6. The buyers' decision about which brand to purchase
  5. 7. Already existing information
  6. 8. This consists of the four P's
  7. 9. Provider of raw matierals to the firm
  8. 10. The large societal forces that affect the microenvironment
  9. 15. abbreviation for strenght weaknesses oppurtunity and threats
  10. 17. Firm obtains low growth and high share