Principles of Marketing

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Across
  1. 2. States of left deprivation
  2. 3. The act of obtaining a desired object from someone by offering something in return
  3. 10. Firms that help the company to promote,sell and distributes its goods to final buyers
  4. 12. Human wants that are backed by buying power
  5. 13. economic factors that affect consumers purchasing power and sending patterns
  6. 15. any group that has an actual or potential interest in or impact on an organizations ability to achieve its objectives
  7. 17. An overall evaluation of the company's strengths,weaknesses opportunities and threats
  8. 18. fresh understandings
  9. 19. all individuals and householders that buy or acquire goods and services for personal consumption
Down
  1. 1. The buying behavior of final consumer individuals householder
  2. 3. developing strategies and practices that create a word economy that the plant can support indefinitely
  3. 4. A good, service, or idea that is perceived by some potential customers as new
  4. 5. Actually differentiating the market offering to create customer value
  5. 6. Buyer discomfort caused by post purchase conflict.
  6. 7. The collection of business and products that make up the company
  7. 8. The mistake of paying more attention to the specific product a company offers than the benefits
  8. 9. company growth by offering modified or new products to current market segments
  9. 11. natural resources that are needed as inputs by marketers that are affected by marketing activities
  10. 14. A statement of the organization's purpose-what it wants to accomplish in the large enviornment
  11. 16. The total combined customer life time values of all the company's customers