Product Line/Product Mix and how to manage them 12-3& 12-4

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Across
  1. 6. When a company finds out if it is feasible to produce and manufacture a product.
  2. 10. One way to alter a product.
  3. 11. A product closely related to one or more products already made.
  4. 12. when ideas that don't match objectives or organization are rejected.
  5. 13. When the Organization completes full plans for marketing, budgeting and other areas of manufacturing.
  6. 14. Is looking for product ideas that will help a firm achieve its goals
  7. 15. In order to make an effective mix a company may have to delete some products.
  8. 16. Generates tentative ideas about a products financial performance.
  9. 17. An example of a company that has produced failures.
  10. 18. Group of similar products that only differ in relative minor differences.
  11. 19. A food that has examples of a line extension seen in the text.
Down
  1. 1. Products that were their before being altered.
  2. 2. Modifications changes sensory appeal.
  3. 3. How much a person wants or needs an item
  4. 4. All products a firm offers for sale
  5. 5. Limited introduction of a product into towns and cities.
  6. 7. Affect a products versatility.
  7. 8. Changing one or more of a products characteristics
  8. 9. When a product idea is presented to sample of potential buyers
  9. 10. Changes that relate to a products dependability.