Product Pricing Strategies

2. Plus Pricing Adding a fixed margin to the production cost.
6. Per Use Charging customers based on the amount they use the product or service.
7. Leader Pricing Selling a product at a loss to attract customers to other profitable products.
10. Pricing Adjusting prices based on the location of the customer.
13. What You Want Allowing customers to decide how much they want to pay.
14. Pricing Keeping prices low to attract price-sensitive customers.
15. Pricing A strategy to gain market share by initially setting a low price.
17. Pricing Offering products at multiple price points for different levels of features.
18. Pricing Offering basic services for free while charging for premium features.
19. Pricing Setting a high price initially and then lowering it over time.
20. Pricing Setting a high price to reflect a product's exclusivity or quality.

1. Pricing Setting prices to create a perception of value, such as £9.99 instead of £10.
3. Pricing Adjusting prices in real-time based on demand and other factors.
4. Pricing Charging customers on a recurring basis for access to a product or service.
5. Pricing Adding a fixed percentage to the cost of goods to determine the selling price.
8. Pricing Setting prices based on the perceived value to the customer.
9. Pricing Displaying a higher price alongside the actual price to make it seem like a deal.
11. Pricing Setting prices based on the prices of competitors.
12. Pricing Offering several products for a single combined price.
16. Pricing Temporarily reducing prices to stimulate demand.