Product/Service

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Across
  1. 4. is a personified brand mark (given human form or characteristics) “Pillsbury Dough Boy, Jolly Green Giant, Kebler elves.”
  2. 7. Brands: Owned and initiated by wholesalers and retailers.
  3. 8. includes all the different products that a company makes or sells.
  4. 9. a company spends more of its marketing dollars fighting off the competition. As advertising expenses climb, the company may have to decide if it can continue to improve the product to gain sales.
  5. 10. Is the physical container or wrapping for a product.
  6. 13. the word implies, a_______ is the word, group of words, letters, or numbers of a brand that can be spoken.
  7. 14. Also called “manufacturer brands.”
  8. 18. Is the legal authorization by a trademarked brand owner to allow another company (the licensee) to use its brand, brand mark, or trade character for a fee! (it is all about the money!)
  9. 19. Employ processes and techniques to develop, maintain, and improve a _________ mix to utilize market opportunities.
  10. 20. Involves simultaneously offering a combination of national, private, and generic brands.
  11. 23. is a name, design, or symbol that identifies the products of a company.
  12. 24. Combines one or more brands to increase customer and sales for each individual brand.
  13. 27. is an alteration in a company’s existing product. __________ may be offered in new and different:
  14. 28. Involves making decisions about what features should be used in selling a business’s products, services, or ideas.
  15. 29. the practice of selling products both individually and in a bundle
  16. 30. is to draw the customer’s attention to the new product by increasing product awareness and promotions. The costs of introducing a product are high, so this is usually the least profitable stage of the life cycle
Down
  1. 1. refers to the number of different product lines a business manufactures or sells.
  2. 2. advertising may focus on consumer satisfaction. To keep its product sales growing, the company may have to introduce new models or modify product to offer more than the competition.
  3. 3. is the part of the brand that is a symbol, design, or distinctive coloring or lettering.
  4. 5. Besides dropping the product, the company can use other product mix strategies to gain further sales from a ______ product, such as
  5. 6. represents the stages that a product goes through during its life. There are four stages:
  6. 7. add new product lines, items, or services. Tylenol Flu, Tylenol Cold, and Tylenol Allergy Sinus are ________ of the original Tylenol product.
  7. 11. is the image that a product projects. Its goal is to set the product apart from the competition. Product positioning refers to the efforts a business makes to identify, place, and sell its products in the marketplace.
  8. 12. “no frills” products and do not carry a brand name.
  9. 15. is closely related products manufactured or sold by a business.
  10. 16. is a brand name, brand mark, trade character, or a combination of these that is given legal protection.
  11. 17. is a specific model,brand,size of a product within a product line. Retailers generally carry several product items for each product line they sell.
  12. 19. is an early sample, model, or release of a product built to test a concept or process.
  13. 21. use an existing brand name for a new or improved product in the product line.
  14. 22. identifies the company or division of a particular corporation. “Kelloggs”
  15. 25. is a strategy that retailers use to sell lots of items at higher margins while providing consumers a discount at the same time.
  16. 26. refers to the number of items offered within each product line.