Product/Service Management

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Across
  1. 2. an information tag, wrapper, seal, or imprinted message attached to a product or it's package
  2. 7. the stage in which ideas for a product take shape and marketers develop a marketing strategy
  3. 10. who you are selling to
  4. 11. who you are in business competition against
  5. 12. the variety of each product being sold
  6. 15. the stage in which the product is introduced to the public
  7. 17. a stage of the product life cycle in which the product is first introduced to the public
  8. 18. a stage of the product life cycle in which the company is in a comfortable position and most of it's is spent on fighting off competition
  9. 20. a brand name, brand mark, or trade character that is given legal protection
Down
  1. 1. a process that involves managing product categories as individual business units
  2. 3. how many kinds of products being sold
  3. 4. one business in a network of businesses that help a producer channel their products to consumers
  4. 5. someone who works for a buisness
  5. 6. a stage of the product life cycle in which sales grow and many advertisements are made to sustain that growth
  6. 8. what is being sold
  7. 9. who is responsible for all brands of one product category
  8. 13. a computer-developed diagram that shows how/where products should be displayed
  9. 14. a stage of the product life cycle in which product sales begin to decline
  10. 16. a symbol that identifies a company
  11. 19. a name, design, or symbol that identifies a company