Product/Service Vocabulary

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Across
  1. 3. The final stage of PLC when sales are dropping because the need and want are gone or due to another better product introduced.
  2. 4. A marketing strategy combining two or more products to sell them at a lower price than if the same products were sold individually.
  3. 5. The full range of offerings that a business sells.
  4. 6. A name given by the maker to a product or range of products, especially a trademark.
  5. 8. The logo that helps immediately recognize a certain company.
  6. 11. The marketing of a product or service under two or more brand names.
  7. 14. A representation of a person, animal, or other being that is personified and used to identify a company, brand, or product.
  8. 17. A symbol, word, or words legally registered or established by use as representing a company or product.
  9. 18. The length of time a product is introduced to consumers into the market until it's removed from the shelves.
  10. 19. The process of deciding and communicating how you want your market to think and feel about your product.
  11. 20. To the variation in products that a company offers within one product line.
  12. 21. The period during which the product eventually and increasingly gains acceptance among consumers, industry, and public.
Down
  1. 1. The name your business is commonly known as or the name you use when advertising or doing business.
  2. 2. A type of branding strategy that involves using two or more brand names to market the same product to different audiences.
  3. 7. The total number of product lines that a company offers to sell.
  4. 9. A group of related products all marketed under a single brand name that is sold by the same company.
  5. 10. The smallest unit of a Product that can be sold to a Customer.
  6. 12. A type of product manufactured by a particular company under a particular name.
  7. 13. An early sample, model, or release of a product built to test a concept or process.
  8. 15. The first stage in PLC, a company tries to build awareness about the product or service in a market.
  9. 16. The stage in the PLC where sales growth ultimately peaks, then slows as the product reaches widespread acceptance.