Programmatic lingo

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Across
  1. 2. allows publishers to connect their inventory with ad exchanges, networks, and DSPs at the same time to sell impressions
  2. 4. the people you are sending ads to
  3. 6. data that gives clues about a person's behaviour
  4. 8. the ad space a publisher has available
  5. 9. allows the buying and selling of ads from multiple ad networks
Down
  1. 1. a digital ad that is seen and counted
  2. 3. sends ads to a person’s browser or app and reports on performance
  3. 5. allows buyers to automate the purchase of display, video, mobile, and search ads
  4. 7. stands for real time bidding buying and is the selling of ad impressions through ad exchanges and platforms