Promo & Distribution Review

12345678910111213141516171819
Across
  1. 4. / Slotting _____ is cash paid by a manufacturer to a retailer to help cover the cost of putting the item on the shelf.
  2. 6. / These people help the product get from one place to the other.
  3. 8. / The ______ Customer is anyone who personally uses a product for their own needs or wants
  4. 9. / ____ Distribution is when the product goes through the distribution channel.
  5. 11. / Contest, sweepstakes, special offers or rebates.
  6. 12. / The _____ mix contains, personal selling, Advertising, Direct Marketing, Sales Promotion and PR.
  7. 14. / A ______ tie-in is when companies partner to additional sales for each other.
  8. 16. / This distribution only has a certain amount of outlets it can be in.
  9. 17. / A Product ______ is when a brand has a verbal mention in a TV show or event.
  10. 18. / _____ Distribution is when an item is sold straight form the producer to the consumer.
  11. 19. / Helps get the product through the distribution channel to get the item on the shelf.
Down
  1. 1. / ______ Distribution is when both industrial and customer markets use the item.
  2. 2. / One of the four P's in the marketing mix that helps sell a product.
  3. 3. / Used to introduce new products, enhance sales, or encourages a retailer to restock both.
  4. 5. / ____ helps, attract attention, build interest, Desire, and action.
  5. 7. / This kind of Distribution is limited to only certain geographical areas.
  6. 9. / This allows all of the outlets to have the product.
  7. 10. / _____ members help get the product from the producer to the consumer.
  8. 13. / buys a product from a producer and sells the product to a retailer
  9. 14. / Putting an incentives out to get the customer to come in.
  10. 15. / ______ helps you build points to get a certain amount off