Promoting and selling

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Across
  1. 3. an uprise used by a business to inform customers about its product
  2. 6. a group of customers where the business sells its product to them
  3. 7. the inclusion of advertising in entertainment
  4. 10. a smaller and less important market segemnt
  5. 11. principles of right and wrong behaviour
  6. 12. an event to keep relation with customer and business
  7. 16. to have the best quality, features and performance for a price of a product
  8. 17. a market subdivided into groups of people
  9. 18. the desire to constantly acquire possessions
  10. 19. activities or materials for direct inducements to customers
Down
  1. 1. any free news story about products
  2. 2. checking progress of something
  3. 4. the comparison of planned performance against actual performance
  4. 5. buying products not harmful to the environment
  5. 7. the market segment at which most of the marketing resources are directed
  6. 8. sales person directed to a customer to make a sale
  7. 9. name, term, symbol or desgin for a company
  8. 13. a company process which promotes fair wage, and fair pricing for growers
  9. 14. non-personal message
  10. 15. a gift that a business offers for using their product