promoting and selling

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Across
  1. 1. any free news story about products
  2. 2. name, term, symbol or design for a company
  3. 3. a gift that a business offers for using their product
  4. 5. a group of customers where the business sells its product to them
  5. 7. a smaller and less important market segment
  6. 8. a market subdivided into groups of people
  7. 9. the inclusion of advertising in entertainment
  8. 10. an uprise used by a business to inform customers about its product
  9. 12. non-personal message
  10. 13. a company process which promotes fair wage, and fair pricing for growers
  11. 14. to have the best quality, features and performance for a price of a product
  12. 15. buying products not harmful to the environment
  13. 18. the comparison of planned performance against actual performance
Down
  1. 1. an event to keep relation with customer and business
  2. 4. activities or materials for direct inducements to customers
  3. 6. the market segment at which most of the marketing resources are directed
  4. 11. sales person directed to a customer to make a sale
  5. 15. principles of right and wrong behaviour
  6. 16. the desire to constantly acquire possessions
  7. 17. checking progress of something