Promoting products

6. a product or offer a consumer receives when they buy another product
8. a strategy managers use to promote their products to consumers
10. a marketing activity that is designed to increase sales, encourage customer loyalty, or generate brand awareness.
11. A written statement delivered to media outlets.
13. the strategic management function that helps an organization communicate, establish and maintain communication with the public.
15. the strategies businesses use to gain more customers or develop brand loyalty among current customers
16. cross promotions by which the parties agree to share their promotional costs for specific campaigns
18. any marketing that relies on direct communication or distribution to individual consumers, rather than through a third party such as mass media
19. offer rewards, discounts, and other special incentives as a way to attract and retain customers
20. a strategy implied by shops or companies that offer discounts to their valuable customers
21. an industry used to call the attention of the public to something, typically a product or service

1. the offering of gifts, rewards, premiums, etc to motivate the sales team, to get bigger or more frequent orders from dealers, or to induce customers to buy.
2. marketing campaigns directed at wholesalers or retailers rather than at final consumers
3. promoting the company's image to improve its reputation in the customer base
4. a combination of marketing methods including advertising, sales, public relations and direct marketing to achieve a specific marketing goal.
5. the platforms on which users build social networks and share information
7. the process of explaining the value of a product to potential and existing customers to educate, generate interest, and spur purchase
9. a marketing and promotional strategy that relies on the customer to "pull" the product from the marketer
10. a marketing strategy where a business will use short-term campaigns to spark interest and create demand for a product, service or other offers.
12. a small, temporary, stand-alone booth used in high-traffic areas for marketing purposes
14. managing perceptions – how people think about your business
17. a marketing tool, used as a strategy to communicate between the sellers and buyers