Promotional Campaign Crossword

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Across
  1. 4. sheet/a letter that accompanies and refers to material that is sent to another party
  2. 8. Rel. Agency/a business that prepares news release and other forms of publicity for clients
  3. 9. Release/a factual announcement sent to the media to be used as news items
  4. 10. text that describes a photograph or illustration
  5. 11. Language/ gestures, facial expression, tone of voice, or any other form of communicating without words; often called silent language
  6. 13. introductory sentence or paragraph in a news release or article for a story
  7. 15. Photograph/a picture with written text that describes what is happening in the picture
  8. 16. news/information that should be announced right away because the public will want to know immediately
  9. 18. focus or angle of news release (or article)
Down
  1. 1. news/information that does not need to be announced immediately because it will be of as much interest to the public later as it is now
  2. 2. title of a news release or news article or the the introduction phrase for your ad
  3. 3. oral communication method in which information is passed around the company but not formally announced or verified
  4. 5. relations/a business or organizations' efforts to create goodwill between it and the people in the community
  5. 6. Person/an individual with whom the media can get in touch at a business or organization in order to obtain additional information about a news release
  6. 7. non-personal presentations of ideas, goods or services that is not paid for by the company or individual which receives it
  7. 12. line/the place and date of a news event positioned at the beginning of the body of a news release
  8. 14. voice/a verb form in which the subject of the verb receives action
  9. 17. voice/the verb from form used when the subject of the verb is performing the action