Promotional Planning

12345678910111213
Across
  1. 3. A firm that contracts with the venue on behalf of the performers
  2. 4. A person's public expression of approval or support for a product
  3. 5. A person, organization, or business that gives money or donates products and services in exchange for public recognition
  4. 8. The person responsible for the event
  5. 10. Provides information in terms of numbers or percentages
  6. 11. The give and take between the event, the sponsors, and the fans
  7. 12. An electronic or online game that incorporates marketing content to promote a product or service
  8. 13. The blending of the promotional elements of advertising, personal selling, publicity, and sales promotion
Down
  1. 1. Provides information that is subjective and depends on interpretation
  2. 2. The relationships among people, whether casual or close
  3. 6. A written, detailed description of how the elements of promotion will be used
  4. 7. An independent US governmental agency whose principal mission is the promotion of consumer protection and competitive business practices
  5. 9. An interaction formed by the event, the sponsors, and the fans