Promotions Review

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Across
  1. 3. Any paid form of communication with the customer including commercials, ads, fliers, events, and newspaper ads
  2. 6. when the customer agrees to purchase the product/service
  3. 7. a type of motive with logical reasons for buying the product/service
  4. 8. used to create a positive public image for a company or organization
  5. 11. The physical elements in a place of business that attracts customers to your business
  6. 17. a store ___________ are ways that stores use floor space to facilitate and promote sales & serve customers
  7. 20. When a salesperson works directly with the customer, this is the most expensive promotional strategy
  8. 21. a store ______ creates a memorable shopping experience which plays on all 5 senses
  9. 22. Any activity that helps in the exposure or sale of a product/service
  10. 25. a type of motive to purchase due to a feeling associated with the product/service
  11. 26. this media type includes social media, YouTube, Pandora or Spotify, Apps, Internet Ads, Google sponsored search
  12. 28. salesman can __________ a product to educate customers on its functions
Down
  1. 1. Group of people that are regular customers at a place of business
  2. 2. interior ___________ are fixtures in a store to show merchandise, provide information, encourage customers to buy
  3. 4. these need to be answered so customers may overcome resistance
  4. 5. Reasons a consumer purchases a product/service
  5. 9. used to communicate with customers directly though mailing and emails
  6. 10. this type of media includes newspapers, mailings, and billboards
  7. 12. Different ways businesses use to present the advertisement. This must be matched to the target market
  8. 13. upselling additional projects to go with the product like accessories or warranties
  9. 14. determining ________ of the customer helps a salesman to identify how their product/service can help
  10. 15. the first step of selling including greeting the customer
  11. 16. Serving consumers before, during & after a purchase
  12. 18. ______________ advertising allows companies to reach a large number of people with one message
  13. 19. checking in with a customer after a sale is complete
  14. 22. a type of motive where purchasing a product/service due to loyalty to the company or brand
  15. 23. Incentives that encourage customers to purchase a product/service like discounts, BOGO, or coupons coupons
  16. 24. this type of media includes in-store advertising, pens, logo on shirts/hats, bus benches, airplane banner
  17. 27. this type of media includes podcasts, commercials, and radio ads