Public Communication Campaigns: The American Experience Crossword PuZzLe Exercise

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Across
  1. 2. Examples are brochures, posters, advertisements and commercials
  2. 5. Defined by emerging values in a society during each period in its history (clue: "for _______ or for worse")
  3. 6. Action(s) that make a society or the lives of individuals better (clue: rhymes with platform)
  4. 8. Their issues comprised the 20th-century's agenda for social reform (clue: Lincoln Steffens, Ida Tarbell and Samuel Hopkins Adams)
  5. 9. A strategy used during the 19th-century movements (clue: p.28)
  6. 10. Associations such as the American Cancer Association & Mothers Against Drunk Driving are labeled as these
  7. 12. Controversial campaigns are regarded as these (clue: traditional American diet is now regarded as unhealthy)
Down
  1. 1. A crisis in this threatened to undermine public communication campaigns towards the end of the 20th century and today
  2. 3. Third of the three Es used and usually an unpopular strategy (clue: not education or engineering)
  3. 4. Concepts of agenda and entitlement originate in this
  4. 7. Focuses on one group's intention to change another group's beliefs or behaviors
  5. 11. Many advocates contend that their concern is not an issue but this (clue: multicultural literacy & health literacy)