Public Relation

2. The planning stage of the RACE model, answering the question "What should we do about it?"
4. A long-term evaluation of an organization earned slowly based on conduct and consistency
6. A component of emotional intelligence and an HR value that involves caring about others
7. Any individual or group that affects or is affected by an organization's activities
8. An unethical communication method with hidden intentions that only benefits the sender
13. An ethical communication method based on facts that provides mutual benefit
14. Mapped alongside "Influence" on a matrix to help identify and manage different stakeholders

1. An external perception of an organization built quickly through visual identity and messaging
3. The ethical principle of openly disclosing interests, sponsorships, and being honest
5. The three-letter abbreviation for the monetary equivalent of unpaid media coverage
6. The final step of the RACE model used to measure if a campaign succeeded
9. The strategic level of PR focused on high-level decision-making, reputation strategy, and crisis leadership
10. The "R" in the RACE model, representing the first step where you gather information
11. The acronym for the organization that regulates PR activity and sets ethical guidelines in Mexico
12. The level of PR that handles day-to-day tasks like drafting press releases and managing social media