*Public Relations*

5. The local community may be ___________ stakeholders to a business.
6. Public relations is the way businesses ________ with the public and media.
9. To interpret, I use data to_______ meaning.
11. When I analyse (examine), I identify parts and the _________ between them.
12. A crisis management ________ sets out who will be responsible in a crisis, who will be the spokesperson and the strategies to be used.
13. Positive public relations can ___________ customer base.
14. Before starting a PR campaign a business must establish the PR campaign ___________.
15. I _____________ to provide a reason for a choice.
16. To _______ is to give the precise meaning of a word/phrase.

1. Employees of a business are ____________ stakeholders.
2. Describe means to give _________ features.
3. Publics of a business refer to their internal and external ___________.
4. Public relations is focused on building and maintaining positive business ________.
6. A process to prevent or lessen damage caused to a business and its stakeholders is called __________ management.
7. Negative public relations can cause loss of ______________.
8. If I explain I give reasons _____, make meaning clear.
10. the first step in crisis management is to _______ the crisis from happening.