Purpose Market Research Crossword

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Across
  1. 7. - The introduction of new products or improvements to existing ones.
  2. 8. - The extent to which consumers are familiar with a brand or product.
  3. 11. Market - A specific group of consumers a business aims to reach.
  4. 14. - The process of making a product available to consumers.
  5. 15. Research - The activity of gathering information about consumers' needs and preferences.
Down
  1. 1. - Paid communication designed to inform and persuade potential customers about products or services.
  2. 2. - Dividing a market into distinct groups of consumers with similar needs or behaviors.
  3. 3. - The desire for a product combined with the ability and willingness to pay for it.
  4. 4. - Activities that communicate the benefits of a product and encourage customers to buy it.
  5. 5. - A customer's preference for a brand that leads to repeat purchases.
  6. 6. - The benefit a customer receives from a product compared to its cost.
  7. 9. - The exchange of a product or service for money.
  8. 10. - The process of creating a unique image for a product in the consumer's mind.
  9. 12. Satisfaction - The measure of how well a product meets or exceeds customer expectations.
  10. 13. - The amount of money consumers are willing to pay for a product or service.