Quiz 3 Review

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Across
  1. 6. the process of managing the identity and perception of a product or service to set it apart from others with an identifiable name, logo or phrase
  2. 7. ________ research is past research which has already been performed and often published
  3. 9. is the marketing function responsible for communicating the value of products or services to consumers using tools
  4. 12. is the marketing function responsible for storing products and positioning products or services in the best place for customers to locate, obtain, and use them
  5. 14. the marketing _________ is a marketing strategy using a combination of tools to sell a product or service to meet consumer wants or needs
  6. 15. marketing _________ are tools used to promote products or services to an intended audience, such as television ads, advertisements on a podcast channel or text messaging
  7. 16. Market ________ is a marketing activity which allows a business to understand who potential customers are for their products or services
  8. 18. ________ marketing is marketing that is aimed at appealing to the entire market without consideration of differences
  9. 19. ________ and service management is the marketing function responsible for designing, developing, and maintaining products or services which meet the needs and wants of customers
  10. 20. is the marketing function responsible for obtaining the funds needed to operate and support marketing strategies
  11. 21. is the marketing function responsible for determining prices for products or services in order to maximize profit, but also taking into account customer wants, needs and expectations
  12. 22. the marketing ________ states businesses must satisfy the needs and wants of their customers to compete
Down
  1. 1. ________ research uses structured research which uses the scientific method and standardized questions to make generalizations and predictions
  2. 2. a type of market segmentation based statistical data which classify people such as age, education, income, etc.
  3. 3. customer _________ allows a business to better understand consumer needs and behaviors of their target market by examining the market research performed
  4. 4. a type of market segmentation based on characteristics such as attitudes, values and interests
  5. 5. ________ research uses exploratory, in-depth research involving flexible, open-ended questions
  6. 7. market ________ is marketing that divides the market based on shared characteristics by breaking it down into smaller, specific groups or target markets
  7. 8. ________ research is research done first-hand for the first time
  8. 10. a type of market segmentation based on where people live or work
  9. 11. is the marketing function responsible for providing customers the products or services to satisfy their needs or wants
  10. 13. consumer _________ is a type of market segmentation based on peoples actions, such as previous spending habits
  11. 17. marketing ________ management is the marketing function responsible for gathering data to understand the market and to see the desire or need for products or services in order to improve business and marketing decisions
  12. 18. the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings which have value for customers, clients, partners, and society at large