Quizz chapter 7 and 8

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Across
  1. 1. The set of all product lines and items that a particular seller offers for sale.
  2. 3. A type of consumer product that customers usually buy frequently, immediately, and with minimal comparison and buying effort
  3. 6. The practice of using the established brand names of two different companies on the same product.
  4. 9. An advantage over competitors gained by offering greater customer value, either by having lower process or providing more benefits that justify higher prices
  5. 11. A Segment variable dividing the market into segments based on age, live-cycle stage, gender income, occupation, education, relgion, ethnicity, and generation.
  6. 12. A product bought by final consumers for personal consumption
  7. 14. Making the market offering different to create superior customer value.
  8. 18. Services are produced and consumed at the same time and cannot be separated from their providers.
  9. 21. A type of consumer product that the customer, in the process of selecting and purchasing, usually compares on such attributes as suitable, quality, prices, and style
  10. 23. A brand created and owned by a reseller of a product or service.
  11. 25. A type of consumer product that the consumer either does not know about or knows about but des not normally consider buying
  12. 26. Evaluating each segment’s attractiveness and selecting one ore more segments to enter.
Down
  1. 1. A segment variable Dividing a market into different segments based on variables such as social class, lifestyle, or personality characteristics
  2. 2. Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumer.
  3. 4. container or wrapper for a product.
  4. 5. The quality of services may vary greatly depending on who provides them and when, where, and how they are provided. This is Service …
  5. 7. Dividing a market into segments based on variables like consumer knowledge, attitudes, uses, or responses to a product
  6. 8. The number of product lines makes the product-mix ….
  7. 10. The full positioning of a brand - the full mix o benefits on which it is positioned
  8. 13. a set of buyers sharing common needs or characteristics that the company decides to serve.
  9. 15. Services cannot be seen, tasted felt, heard or smelled before they are bought. Specialty: A type of consumer product with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort
  10. 16. An activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything
  11. 17. Services cannot be stored for later sale or use. This is Service …
  12. 19. The differential effect that knowing the brand name has on customer response to the product or its marketing
  13. 20. market division into groups of buyers with distinct needs, characteristics, or behaviours.
  14. 22. One attribute of a physical product or service described as Freedom from defects.
  15. 24. A name, term, sign, symbol, or design or a combination of these, that identifies the products or services of a seller.