Quizz chapter 7 and 8

1234567891011121314151617181920212223
Across
  1. 2. A type of consumer product that the customer, in the process of selecting and purchasing, usually compares on such attributes as suitable, quality, prices, and style
  2. 3. An activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything
  3. 5. A type of consumer product that the consumer either does not know about or knows about but des not normally consider buying
  4. 6. A Segment variable dividing the market into segments based on age, live-cycle stage, gender income, occupation, education, relgion, ethnicity, and generation.
  5. 7. Services are produced and consumed at the same time and cannot be separated from their providers.
  6. 12. The full positioning of a brand - the full mix o benefits on which it is positioned
  7. 16. a set of buyers sharing common needs or characteristics that the company decides to serve.
  8. 17. Evaluating each segment’s attractiveness and selecting one ore more segments to enter.
  9. 18. One attribute of a physical product or service described as Freedom from defects.
  10. 20. Making the market offering different to create superior customer value.
  11. 21. Services cannot be seen, tasted felt, heard or smelled before they are bought. Specialty: A type of consumer product with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort
  12. 22. The quality of services may vary greatly depending on who provides them and when, where, and how they are provided. This is Service …
Down
  1. 1. An advantage over competitors gained by offering greater customer value, either by having lower process or providing more benefits that justify higher prices
  2. 4. A type of consumer product that customers usually buy frequently, immediately, and with minimal comparison and buying effort
  3. 8. A segment variable Dividing a market into different segments based on variables such as social class, lifestyle, or personality characteristics
  4. 9. A name, term, sign, symbol, or design or a combination of these, that identifies the products or services of a seller.
  5. 10. A product bought by final consumers for personal consumption
  6. 11. The number of product lines makes the product-mix ….
  7. 13. market division into groups of buyers with distinct needs, characteristics, or behaviours.
  8. 14. Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumer.
  9. 15. Services cannot be stored for later sale or use. This is Service …
  10. 19. container or wrapper for a product.
  11. 23. Dividing a market into segments based on variables like consumer knowledge, attitudes, uses, or responses to a product