ReadOn Insights Crossword 05-02-26

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Across
  1. 1. The German sports brand founded after the historic split between the Dassler brothers.
  2. 3. The Dassler brother who founded Puma after parting ways with his sibling.
  3. 6. The French luxury group that spun off Puma in 2018.
  4. 7. The rival brand founded by Adolf Dassler.
  5. 9. The sprinter who signed Puma’s first lifetime sponsorship deal with a track athlete.
Down
  1. 1. The football legend whose boots helped Puma pull off its famous 1970 World Cup marketing coup.
  2. 2. The Pinault family holding company that later sold its stake in Puma.
  3. 4. The Bavarian town where the Dassler family feud split the local community for decades.
  4. 5. The brand that Anta successfully transformed into a major revenue engine in China.
  5. 8. The Chinese sportswear giant that became Puma’s largest shareholder in 2026.