Retail Communication Mix - Chapter 15

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Across
  1. 3. a measure that is often used to compare media. It is calculated by dividing an ad’s cost by its reach
  2. 4. A form on nonstore retailing in which customers are exposed to merchandise through print or electronic media where they purchase by telephone, mail or over the Internet.
  3. 6. Visisting a bricks-and-mortar store to research a product before purchasing it through electronic means after browsing online for the best price
  4. 8. Anything linked to or connected with the brand name in a consumer’s memory
  5. 9. How many time the potential customer is exposed to a promotional message
  6. 10. occurs when consumers indicate they know the brand when the name is presented.
Down
  1. 1. The highest level of awareness, arises when consumer mention a brand name first when they are asked about the type of retailer, a merchandise category, or a type of service.
  2. 2. also call m-commerce
  3. 5. The ability of a potential customer to recognize or recall that brand name is a type of retailer or product/service.
  4. 7. the actual number of customers in the target market exposed to an advertising medium
  5. 11. An advertisment’s effect on the audience